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Novelty Sweets from Amritsar is an iconic sweet shop with generations of memories associated with it. Established in the early fifties and located at the heart of the famed Lawrence road in Amritsar, this traditional sweet shop has carved out a special place for itself in the hearts of all citizens of Amritsar. It even has an entire chowk named after it ! Novelty Sweets produces some of the finest North Indian treats with pure desi ghee only. Begin your culinary adventures of the North with this brand that takes you to the land of the five rivers with the authentic Taste of Punjab.